16/11/2021

Barracudas October camp 2021 parent survey results

Barracudas offered more October half term camps than ever this year. With 10 camps running, we made Autumn memories with children that'll last a lifetime.

It was a special time at camp and we had an explosion of fun, with a special Halloween theme running at all of our camps throughout the week. 

The Barracudas promise

It’s never just been about quantity at Barracudas. We’re committed to consistently delivering a quality service to our parents and children that you've come to expect..

We genuinely care about the experience children and parents have at our camps. After each season we invite bookers to complete our parent survey so we can build on what we do well and work on any areas that might need improving.

Almost 300 bookers completed our service to help us scrutinise our own performance and we'd like to share the results with you here:

Booking experience

We know it’s important to start off right, with a smooth and simple booking experience. We’re continually reviewing our processes and investing in improvements. This October we’re pleased that 95% of our customers' rated their online booking experience as either excellent or good. 2% of our respondents booked with us over the phone, so were unable to comment on booking online.

First impressions

There's only one chance to make a good first impression. As children attend camp on their own, it's important that we can reflect the camp experience well for parents during drop off and collection. From our signage and fun and bright registration areas to the friendly and professional staff at camp, we always aim to give you a warm welcome. This October we had a special Halloween theme and are pleased that 96% of respondents said they had a great first impression of Barracudas Activity Day Camps.

Activities

Holiday clubs are all about new, fun and exciting activities. Barracudas offers an unrivalled number of options and a choice for every session. This means that whatever your child is into, there'll always be something at camp to enjoy. Over 90% of parents thought the activities at Barracudas were excellent or good this October.

Quality staff

A big part of the camp experience is the relationship our children and parents build up with our staff. We have a thorough recruitment process, with all staff requiring an enhanced DBS check and completion of our assessment programme. 96% of our October survey respondents rated our staff either excellent or good.

Contactless registration

This year Barracudas introduced contactless registration and collection at camp. Minimising contact with others has been a key strategy to reduce the risk of spreading COVID. Our new fully contactless procedures, allowing parents to check their children in and out of camp with a unique QR code, has been well received, with over 92% of bookers finding the experience excellent or good.

We're really pleased that 73% of parents said they had downloaded our new parent app and 79% of those who downloaded it, rated our app excellent or good. We're continuing to develop this to offer even more useful information and updates to improve the customer experience.

Recommendation

We asked our parents how likely they would be to recommend us to a friend, on a scale of 1-10. We were thrilled that the average score was 8.6. This is reflected in how popular our Recommend a Friend scheme is!

Want to see what we got up to? Take a look at our October half term camp highlights.

We'd like to thank all the parents who took a few minutes out to fill out our end of camp survey.

It's rewarding to have such a positive response from our bookers and we're pleased that we continue to impress each season.